This project was finalized in 2015. Later this year, The focus of this project was to professionalize the artisanal production of fruit liqueurs, meeting all hygiene requirements. In 2011 the company approved a project of economic subsidy to innovation in Fundação de Amparo à Pesquisa do Estado da Bahia (FAPESB). The company Lemavos was founded in 2010 with the aim of capturing resources for innovation in the manufacture of liqueurs, the production comes from family Lemavos tradition in Brazil. Lemavos approved another project of economic subsidy to innovation, this time in Conselho Nacional de Desenvolvimento Científico e Pesquisa (CNPq), whose objective is to implement additional improvements to the production of liquors and its chain of Supplies.
The briefing: make visually the brand more attractive, clean and modern without losing your background history.
Solution: use strong symbols of culture, colors, patterns, and shapes with inspiration, construct connections with the local when the liqueur born.
