TEDxQueensU began while I was in my first year at Queen’s University. By the time I was in the final year of my undergrad, it had become one of the largest TEDx events in Canada. I was invited to join the marketing team as the lead graphic designer, and worked collaboratively throughout the year to brand, promote and document the event.
The theme for the 2015 TEDxQueensU event was ‘Piecing Together.’ The motivation behind this theme was TEDx and TEDxQueensU’s desire to act as a springboard for the next wave of disruptive ideas, innovations and collaborations. With that in mind, I created a logo that matched the visual simplicity of the TED logo and hinted at the ‘almost there’ quality of nascent ideas and projects.
I created a light and dark version of the logo, to be used depending on the background. The light version was printed, for example, on the t-shirts given to volunteers at the event. I decided on the colours based on the official TED branding, with a simple dark grey to accent the red.