Algida (Wall's),
Legendary Election Integrated Campaign
It was May 2015. Turkey's agenda was very busy with the general election. By taking advantage of Turkey's real agenda, we created another election for Algida's legendary ice creams; Banana Joe, Winner, and Buzzy. These legendary ice creams were no longer in production, and one of them would return to Algida refrigerators. But which one?
They were voiced by Eser Yenenler, İbrahim Büyükak and Oğuzhan Koç, presenters of Üç Adam Talk Show. We firstly announced that one of the legendary ice creams that takes the majority of votes by Twitter and Facebook is going to return. During the legendary election campaign, we prepared the videos for each ice cream and listened to their promises to the people about their tastes. We watched them on the TVC, participating in the Korcan Karar's (Turkey's very famous anchorman) Election Show, arguing about their reasons to return, convincing people to vote. They also connected by telephone to Üç Adam Talk Show. After a very stressful and competitive election period, we watched the results on TV with graphics as is in real general elections. It was Winner who won the legendary election.
Opening Film
Buzzy's Promises Film
Winner's Promises Film
Banana Joe's Promises Film
The Teaser of The Legendary Election Show with Korcan Karar
The Legendary Election Show with Korcan Karar
The Results of The Legendary Election with Korcan Karar
Winner is Back Film
Winner is in 3 Adam Talk Show
Winner thanks the people who voted for it and distributes Winner to the audiences in the studio.
Legendary Ice Creams in 3 Adam Talk Show
