Magazine

The Team:
Jordyn Gambrell - Copywriter, Jenny Rayshell - Art Director, Cami Lyon - Social Media
Matalin Sanders - Account Executive

Target Market:
For this campaign, our target market was men ages 25-34 who primarily resided in areas that are adjacent to big cities. The make approximately $55-$60k annually. They care deeply about their friends and family and believe in making the most out of life and appreciating the time they get to spend with the ones they care about most.

Overview:
For this campaign, we utilized a strategy we referred to as the "Simply Because" Strategy. The idea behind this was to encourage our target audience to celebrate the simple moments in their lives with Jell-O Simply Good. We focused on conveying this message in a manner that was lighthearted, simplistic, and relatable.

Each ad in this magazine campaign features a minimalist design and portrays different day-to-day scenarios highlighting aspects of romantic relationships. I kept the copy in these ads simplistic as well and worked to ensure that they reflected the essence of both the strategy and our target audience without feeling overstated. Through these ads, we hoped to evoke positive emotions in our target audience and prompt them to recall their own positive memories. In life, oftentimes it is the little things, the small, seemingly inconsequential moments that have a tendency to become our favorite memories. By highlighting these moments, we aim to convey to our target audience the wonders of celebrating simply with Jell-O Simply Good.