Sesame Open
Sesame Open

Sesame Open is a cryptocurrency similar to Bitcoin that works as a  decentralized commerce network made up of vendors, consumers and stores. Just like similar cryptocurrencies the logo mark needed to work at a very small size as well as being unique and visually arresting.
Sketches
I started sketching ideas before heading on a 10 hour flight to Ireland.
I have to avoid unsophisticated ideas based on the word 'open' and graphics that wouldn't work at a very small size. 
Concept 1: Bubbles
This first concept is a more playful way of portraying the ‘S’ and ‘O’ (the latter being more subtle) that really allows the white S of Sesame to stand out.
Concept 2: Triangle
The interlinked Escherlike Penrose triangle portrays the interplay of the 3 pillars that make the decentralized commerce network work: vendors, consumers and store networks. 
Concept 3: Weave
The lines interwoven with each other convey an ‘O’ but at the same time show how all the participants involved with a cryptocurrency are interlinked in a micro economy.
Concept 4: Gateway
An ‘O’ becomes the gateway through which the cryptocurrency opens up markets and products to vendors and consumers.
Concept 5: Gem
This concept conveys value and wealth through seeming jewel-like. There is also a hidden ‘S’ in there too (see lower small icon).
Concept 6: Cube as gateway
A box/hex becomes the gateway through which the cryptocurrency opens up markets and products to vendors and consumers.
Concept 7: Cube
I created a stylized ‘O’ as a cube gives a futuristic brand mark that is highly reflective of the technological ecosystem that a cryptocurrency exists in. I added it more distinctive by adding in a cube in the middle. By having three elements it reflects the 3 Sesame Open audiences.
Concept 8: Angles
A stylized ‘S’ creates a distinctive mark for this brand as well as giving it a sense of momentum and direction
Check out the Sesame Open blog here.
And as well as making the Sesame Open team very happy this logo also won Silver in the Indigo International Design Awards.
Sesame Open
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Sesame Open

Sesame Open is a cryptocurrency similar to Bitcoin. Since the logo mark needed to work very small it had to be unique and visually arresting at a Read more
5
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0
Published:

Tools

Adobe Illustrator
Copyright Info

Attribution, Non-commercial, No Derivatives

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