ONFAdd / web design
ONFAdd is a brand focused on the idea of “mobility”, presenting a new lifestyle “Of No Fixed Address”. With Japan being one of the rare island countries with frequent natural disasters, we believe that the essence of Japanese culture lies in the idea of “mobility”. During Edo period, fire occurred frequently at wooden houses, requiring people to move with all their belongings. With limited space and unstable environment, one unique lifestyle named “mobility” evolved within Japan. ONFAdd was inspired by the culture of “mobility” established by Japanese back then, and aims to transform the idea into contemporary products.