The target users are young Vietnamese people with more than ten member cards. They also want to know about promotion events and vouchers and become a loyal customer to save money by accumulating points.

Pingcom is a big startup company in Vietnam, and it has more than ten software systems. Mobio is one of its key products, which is developed to help users save many things:
Wallet space: convert physical loyalty cards into digital ones
Money: Get accumulative points for each check-in action, and users can convert points into gifts, vouchers, or percentages promotion.
Time: Get information about favorite shops based on location, time, and last actions.

Mobio’s managers have very good visions and ideas. But they have not been clear about the method roadmap to convert these complex ideas into specific actions. I did many interviews with related parties to collect their requirements and desires. Accordingly, I created a list of user stories, scenarios, and a customer journey map. I converted them into a function list and navigation model and applied the UX design process to make the output. I tried to minimize the number of steps on user scenarios and put them all on the homepage to tell a story.

See on Mavel App: https://marvelapp.com/2ed7e1d