Ana Lisboa's profile

Bacalhau à Brás

E.Leclerc - Bacalhau à Brás.

A proposal for a new identity for E.Leclerc. The idea is embrace the handmade aspect of the product and bring the best of the Portuguese tradition that comes with it. The packaging design was inspired by a handmade lifestyle who is telling a story around the recipe.



Bacalhau à Brás
Published:

Bacalhau à Brás

E.Leclerc wants a redesign of all packaging of frozen food. The brand is brought to life with a new style inspired with portuguese elements.

Published: