Ermis Awards, the national advertising awards of Greece,
always look up to Cannes Lions festival.
In 2016, for the first time, the awards that used to be held just for one night,
turned into a 3-day festival with speeches, seminars, workshops, parties
and even a football tournament, resembling more to Cannes Festival.
Since we were asked to create a campaign for advertisers, we chose a witty tone of voice, playing with Ermis’s logo and a sweet & sour insight...
*This is one of our proposals.