Theory of symmetrical balance: When dividing a composition into equal parts, both parts must have the same importance and weight.
WUCIUS WONG - PRINCIPLES OF TWO-DIMENSIONAL DESIGN (1969)

The World Needs More Design - 4GN International Design Festival
Principle of space: All forms, regardless of their type or size, must occupy their own space.
WUCIUS WONG - PRINCIPLES OF TWO-DIMENSIONAL DESIGN (1969)

The world needs more design - 4GN International Design Festival
Theory of color: No color should be considered absolute. In fact, they complement each other.
JOHANNES ITTEN - THE ART OF COLORS (1961)

The World Needs More Design - 4GN International Design Festival
Leading principle: Between a line and the one that follows, there must be a visible space to generate harmony.
GAVIN AMBROSE &  PAUL HARRIS - THE FUNDAMENTALS OF TYPOGRAPHY (2006).

The World Needs More Design - 4GN International Design Festival

Agencia: VML Colombia
Cliente: Festival Internacional de Diseño 4GN
Director Creativo General: Antonio López / Maurizio Villarreal
Director Creativo: Alejandro Tamayo
Redactor: Felipe Montoya / Alejandro Tamayo
Director de Arte: Juan Huertas / Carlos Ordoñez / Angélica Guerra

Awards:
Festival El Dorado: Silver x 4 - Press & Publishing
Ojo de Iberoamérica: Shortlist - Gráfica
THE WORLD NEEDS MORE DESIGN / 4GN
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THE WORLD NEEDS MORE DESIGN / 4GN

Campaña promocional del Festival Internacional de Diseño 4GN. Si el mundo y su gente aplicaran las leyes, principios y teorías del diseño, el mun Read More
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