GoCoach Branding, Interface and Marketing
May 2017
Brief: Design a product and brand to encourage consumers feel better about exercising.
Timescale: 3 months (during university)
Client: People who suffer with anxiety when exercising.
An app interface and advertising campaign for an app to help people exercise with confidence to increase happiness levels. An app interface and advertising campaign for an app to help people exercise with confidence to increase happiness levels. This is my first term university project of my final year, it began when we were asked what makes us happy in a general lecture introducing us to the module, immediately I thought exercise. It doesnt just lift my mood, it makes me happier about who I am, so from this I began to think about how many people are put off exercise because of anxiety. I learnt it was lot more than I imagined, so this app is to help people actually want to be on the move, with friends, at home and around peoples busy lifestyles. Introducing short exercises, as well as a wide variety of fun things to do near you. The campaign behind my project was my favourite, creating a brand that didn’t make you feel like you need to be a pro, and a campaign that made people with anxiety want to ‘go’ and for us to trust us enough to help them with that. Introducing short exercises, as well as a wide variety of fun things to do near you. The campaign behind my project was my favourite, creating a brand that didn’t make you feel like you need to be a pro, and a campaign that made people with anxiety want to ‘go’ and for us to trust us enough to help them with that. I used the app icon to promote the brand rather than the logo itself as I thought it would be easier to engage with and find when searching for the app, I also integrated the icon into slogans to promote the benefits of the app to the possible users.
