KIA MOTORS IAA 2017

Kia Motors Press Conference at the IAA - Frankfurt Auto Show 2017.
A 38 meter long, 5k LED screen, spanning almost the whole length of th Kia booth at the IAA, the biggest event of it's kind in the world.
I was the Art Director, overseeing a team of Motion Designers and 3D Animators to generate  aproximately 15 minutes of content. Two new car models were introduced, and for the first time ever, Kia used a musician performing on stage and interacting with the film on the screen.
Kia IAA 2017
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Kia IAA 2017

Kia Press Conference Presentation at IAA 2017
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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives