Jenty - art directing, corporate style, architecture

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Jenty

In capacity of Art director in the international transport company Jenty, I had the opportunity to coordinate and design a new beginning in the history of the company: building the main office & service centre, increasing of vehicle fleet by 35% and updating of all corporate identity with main indestrictible standard - logotype.

Firstly, my mission was as an architect-designer in 2014 to do the architect project, and while the building was under construction, in 2016 I developed the whole new concept for the parts of branding identity, printed publications, booklets.

For the winter season I made a refreshing design of 4 season calendar with a concept of ‘choosing a way in open season prospects’. Next, was made the design of festive decoration for the Victory day in May.

Obviously, here is the building based on the architectural project of the Centere of technical & logistical service 550 cars, including workshop and administrative office for 500 person.

Furthermore, it was developed a several variations of design of refrigerator trucks and cabins. One of the design was based on the theme of frozen branding pattern. Another was based on the accent of power & speed - the graphic elements hypnotise when you look at the car in move.

Last but not least, was the concept of interior design for the Centre’s 3 floors administrative office.

Every floor have its own function and own accent color. In office open-spaces were used details of trucks that became lockers, engine parts - tables, ottomans made of tires. In public places, like stairs, were used vertical landscaping and system of mirrors to strengthen natural lightening.