About Be The Match® 
For the thousands of people diagnosed every year with life-threatening blood cancers like leukemia and lymphoma, a cure exists. Over the past 30 years Be The Match, operated by the National Marrow Donor Program® (NMDP), has managed the largest and most diverse marrow registry in the world. We work every day to save lives through transplant.

WCCO GOOD NEIGHBOR BUSINESS WEEK 30      

The responsive 3-panel web carousel was used to tell a story and urge viewers to join the bone marrow registry and be ready when called to donate

http://www.mnsuperbowl.com/MN52/week-30/Be-The-Match-52

Design concept presentation deck for Be The Match's booth at Super Bowl LII Live.

The Bold North is the Super Bowl's theme here in Minnesota. Be The Match is planning to have a glass structure on Nicollet mall during the Super Bowl Live event held the 10 days running up to game day.

Mock-up of back-wall graphics and close-ups of actual snowflakes scanned in microscopic detail. A large video screen will be displaying a feed of PSA's and live activities within the booth to draw traffic. 

This diagram shows the foot traffic flow within the structure. The bolder line is the passthrough while the lighter line shows the path of those who choose to interact with the activities and displays.

The Marrow-thon is an example of a possible activity within the interactive space. The 18-35 male demographic is being promoted for recruitment because they make the best bome marrow donors, yielding large volumes of healthy cells.