Mockups:
Process:
Applied Custom Typeface
Typography | Nov - Dec 2017
I created a hand-drawn typeface for an imagined brewery's grand opening, Moon Cat Brewery. I completed a full alphabet with numbers that were meant to feel playful and a bit quirky. I also removed the counters at times as a design element, notably in the logotype. For the graphics, I made a linocut print of a astronaut helmet, suitable for a cat. The mockups are meant to be promotionals for the brewery's "Ready to Launch Party," with the tagline, "Galactic goodness in every sip."