allegro / fashion show / 360° brand experience

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F A S H I O N S H O W

M O T I O N D E S I G N

3 6 0 ° P R O J E C T I O N M A P P I N G

E N L I V E N E D S C E N O G R A P H Y

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1 6 x 9 E D I T I O N

(for mobile / vertical screen edition scroll to the bottom)

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B A C K G R O U N D

In 2016 we were invited by 180heartbeats + JUNG v MATT to direct, design & produce the multimedia spectacle and projection mapping scenography for allegro multi-brand fashion show.

allegro is the biggest e-commerce company in Central & Eastern Europe.

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P R O C E S S

We recommended three large-format animations, designed explicitly for a 10-meters tall, vertical screen. Abstract, CGI interpretations of three thematic parts of the show, would match the project's id and enlivened the whole space. We wanted animated objects to seem like they were actually in the space of the show, not displayed on a flat screen.

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R E S U L T S

We created a visual setting that not only enlivened the space of the fashion show but invited guests to the world inspired by allegro brand. Animated patterns filled the three floors of the interior, mapping them into colorful designs.

Contemporary, bold animations fit into the growing trend of motion design as a new form of artistic expression which works within and in favor of the brand.

Each of animated introductions is a master shot. Their forms, stylistics and visual symbols are inspired by the themes of corresponding shows - Vogue, Sport & Denim. Because of their abstract nature, animations can also act as a separate creation, regardless of the context of the place - that's why they could be used in a second show, in a completely different setting.

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A C T I

V O G U E

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Interpreting the glamour world of high fashion, we based the first piece on leitmotifs of still life and unnatural softness of solids. We see them in changing rooms, showcasing themselves while rotating in front of our eyes.

The structure of animation, steady camera and rotating scene inside a narrow, vertical 'frame' helps us deliver a feeling of enlivened scenery.

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A C T I I

S P O R T

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The omnipresent sport spills out of the screen thanks to great dynamics and literal visual cues. An energetic camera follows objects and shows subsequent 'rooms' full of physically simulated behaviors. It feels like a multi-directional elevator of sorts.

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A C T I I I

D E N I M

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The flow and the tone make it the most peaceful and the most fabulous of three. Because of the graphic design approach, it feels like an ensemble of posters set in motion. We move backward steadily, showing more and more of the world around us. After a while, we notice that we are in an open tunnel of sorts, where each stage is a separate fashion photography set design.