Carex Mini-Storage | Big Secrets

Half-truths, conspiracy theories and flat out lies is now a prominent part of our daily lives. To promote its small storage spaces, Carex echoed to the omnipresent “fake news”, showcasing world leaders and suspected liars, all hiding the truth away from the public in their safe mini-storage spaces.
Details
Client : Les Entrepôts Carex - Chantal Gagnon
Agency : Rethink
National Creative Director : Chris Staples, Ian Grais
Creative Director : Nicolas Quintal
Art Director, Illustrator : Maxime Sauté
Copywriter : Xavier Blais, Olivier Goulet-Lafond
Account Services : Catherine Blouin-Mainville, Alex Lefebvre
Carex Mini-Storage | Big Secrets
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