TEDxTrento 2017: FARE
Branding and Social Strategy
TEDxTrento 2017 had its fifth edition this year and the main theme was: “F.A.R.E.”. 
This incredible word in Italian means “Do”. Every letter was meant as a challenge: F is for “Fidati” (“Trust”), A is for “Agisci” (“Take action”), R is for “Rischia” (“Risk) and E is for “Esplora” (Explore). The challenge was a dynamic and exciting project developed in a whole year.
We used a painted wall, as seen in our first teaser and trailer, to share the idea that FARE is not abstract, it’s something practical and material. Red has always been our color. Painting is the first action men made in history to share and develop their ideas.
We created a lot of GIFs as content for our social profiles. They had a great success on the web and people watched ‘em more than 15 seconds.
Speakers
Scenography
These are the animation that introduced every speaker on the stage before their speech. Black, White and Red were the colors chosen for obtaining a better and more scenic impact when the lights were turned off.
Internal signage
This is the internal signage created to orient people inside the theater during the event. Each floor corresponds to one of the four letters of the theme.
TEDxTrento 2017: Branding and Social Strategy
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TEDxTrento 2017: Branding and Social Strategy

Event branding and social campaign for fifth edition of TEDxTrento. The event concepts was developed trough a painted wall and the red color. Fro Read More
29
341
4
Published:

Tools

Creative Fields