Project: I had to create a logo for a fictional company. The company I decided to design a logo for was a South African Brewery called Forrest Fenn.
Concept: Forrest Fenn is a SA brewery that creates high quality craft beer. Their craft beer is smooth, golden, and earthy. The company was founded in honor of Forrest Fenn, a old man in America who hid 2M Dollars worth of treasure somewhere in the Yellowstone National Park. In a book he wrote, he gave a number of clues to help treasure hunters find his treasure. So far, the treasure is still not found, and adventurers are still searching for it. The brewery based their name on Forrest Fenn because they wanted to represent his treasure and his call for adventure. I was supposed to find ways to interpret those qualities in the logo.
I started by Illustrating the logo. It was my decision to create the logo as if it were a old gold coin. I was inspired by Roman coins and felt like that was a great way to represent the Fenn's treasure while also describing the golden quality of the beer. In order to illustrate the adventure created by Fenn, I used the elements of a compass which also can represent the consumers search for the best beer. I drew images of trees and mountains to also represent adventure, as well as the Yellow Stone National Park where the treasure is hidden. At the bottom I drew leaves and the founding date of the brewery which adds to the allusion that the logo is a coin.
I created a second logo for Forrest Fenn. This logo is a simplified version of the first. This one is more influenced by modern hipster logos. The font I used has a grunge and vintage style while the banner has a classic look.
Thanks! I hope you enjoyed my work.