I had the pleasure of working on the Aviva Business redesign during my time at Aviva. The site was really outdated and content heavy so we decided to take a much more stripped down approach whilst using a slightly modified version of the Aviva Framework. We chose simple colours and building block elements to make the content easy to scan and re-order.
ABOVE: New pages from the Pension section of the Business site
ABOVE: Business Healthcare Landing Page. New design on the left, old design on the right.
ABOVE: Some of the old designs. We removed the left hand nav and right column and made the content more manageable
BELOW: The new design. A much longer page but all the content in one place.
