ABSA GOLD VALUE BUNDLE "LOVE TAX"
JOB TO BE DONE
Develop a campaign showing the benefits of a Gold Value Bundle Account and why it's the better choice, to drive new account openings and card usage.
MY ROLE & RESPONSIBILITIES
As a senior copywriter in the creative studio, I worked with an Art Director in coming up with a concept for the 360 campaign, which included a TV ad, radio, billboards, in-branch collateral and emailers to both customers and Absa employees.
TVC
Radio
Billboards
Posters