Fort Wayne Mastodons Rebrand Concept


Goodbye IPFW, hello Purdue Fort Wayne

In July of 2018 Indiana University-Purdue University Fort Wayne (IPFW) will drop it's Indiana University affiliation and become Purdue University Fort Wayne. In doing so, the school will also move away from it's current blue and white color scheme and shift to black and gold.

This is one of many steps the university has taken to alter it's identity over the past couple of years. In 2017, IPFW athletics also rebranded as the Fort Wayne Mastodons, in an attempt to have a stronger connection with the local community.

With so many changes, I thought it'd be a good time to re-visit the brand as a whole, and give it a bit of a facelift.  The following is a conceptual rebrand to give the school a fierce, modern approach to kickstart a new chapter in it's history.    
Fort Wayne Mastodons Rebrand Concept
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Fort Wayne Mastodons Rebrand Concept

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Published:

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