BP Honvéd logo concept 2018

IDENTITY CONCEPT 2018

As a designer and fan of Ferenc Puskás' only Hungarian football team I imagined a new logo. 
Honvéd's identity has changed many times over the more than 100 years. Even the name has changed.
So we have a huge tradition but the current logo has many weaknesses. 
I aimed to design a logo that contains the past but also looks iconic and fresh.




Previous logos of the club

Honvéd had very different logos along its more than 100 years. 
The most common elements are the colors (red and black) and the lion symbol.




Creation of the new logo

I combined the lion head symbol with the shield shape. 
The head and the mane are divided like the red and black parts of the oldest (Kispesti AC) logo. 
A drew three curved lines into the mane for the easier understanding of the symbol. 
These lines also remind us to the classic football.
​​​​​​​



The final design
3D effect and flat logo in colors.
The logo must look good in one color versions as well.




Colors
PRIMARY COLORS                                                SECONDARY COLORS


Typography

Hupp Antiqua NF Bold 
I found a font from the same year as Honvéd was established.
Hupp Antiqua was designed by Otto Hupp.


Possible evolution of the logo 
The star showing that Honvéd is a 10+ times champion is like a crown to the lion.
This is how the stars would look after winning 20 and 30 national championship titles.
(Until now Honvéd has won 14 times.)



Website 


Printed identity elements 
Stamp, business cards and letter.


Photos of players in this presentation were made by Viktor Babar and Bálint Sarkadi.

BP Honvéd logo concept 2018
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448
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Published:

BP Honvéd logo concept 2018

New identity concept for Budapest Honvéd FC.
23
448
1
Published:

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