TASK
Phonetradr.com allows you to buy and sell a used phone online safely and securely. Our task was to create a campaign to launch the brand communicating the benefits, but primarily give the brand a unique personality.
Phonetradr.com allows you to buy and sell a used phone online safely and securely. Our task was to create a campaign to launch the brand communicating the benefits, but primarily give the brand a unique personality.
THINKING
Your phone is a part of your life. You probably spend more time with it than you do with your partner. It’s the most mutually-dependent relationship you have. But like all relationships, sometimes it comes to an end.
Your phone is a part of your life. You probably spend more time with it than you do with your partner. It’s the most mutually-dependent relationship you have. But like all relationships, sometimes it comes to an end.
SOLUTION
In this campaign, everyone has a chance at love the 2nd time around. Whether you are buying or selling a phone, there is value in the old phones and the perfect match can be found. The copy and tone are in the style of a dating site – using common things that people say when they are trying to “sell” themselves and find love.
In this campaign, everyone has a chance at love the 2nd time around. Whether you are buying or selling a phone, there is value in the old phones and the perfect match can be found. The copy and tone are in the style of a dating site – using common things that people say when they are trying to “sell” themselves and find love.
CLIENT: Phonetradr.com
AGENCY: Creative On Demand
ROLE: Concept, Concept Development, Art Direction, Graphic Design, Illustration
