Counter display boxes are awesome. They make our job easier; they make it easy for us to sell the products that could have been ignored sitting on the last shelves.

The give our products the kind of exposure that no other packaging can offer. It is one thing to place your products on shelves and expect the customers to have a look, vet the packaging and buy the product.

It is a whole different ball game to hit the customer off-guard and stick the products right in their eyes exactly when they are the most vulnerable, about to leave the store and thinking about buying something useful.

In those moments, even a bald man might end up buying the comb.

This does not mean that a bore, bland and poorly done display box will do the job for you. You have to design and use them wisely in order to grab more and more customers.

This is what this post is all about; let us see how to up the game of your display boxes:

As you must have noticed, most of the display boxes are used to house small items. Mostly, you will find energy bars, lipsticks, candies, mascara liners, nail clippers and similar items placed in display boxes.

Now, since most of these boxes have a flat floor, these items cannot stand in the box, but they have to lie horizontally in the display boxes.

This means, that most of the customers will only see them when they will be so close to the cash register.

This also means that the person third or fourth in the queue will not be able to see them, and thus will not be able to make mind about buying them.

And the person, who can see them, has a few seconds to either pay the bill and leave the store or pick the items in the acrylic display boxes.

Die cut floor resolves this issue; with square or round holes in the dual floor, you can put your products vertically or in a standing posture, and this will not only make the box more beautiful but also let more and more customers see the products from afar and decide to buy them.

If you do not want to go for the die cut floor option and still want to make sure that your products remain visible and compelling, even in a horizontal position, you should try the staircase retail display boxes.

The structure of these display boxes is like that of a staircase. One lowered front wall, one big rear wall, two diagonally raising side walls, and a staircase structure among them. So the product kept on the lowest stair will be lower than the product put on the stair upper than the previous one – so on and so forth.

Customers can easily see the products placed in a box like this and you manage to secure more greens.

This is one of those features that I have not seen in display boxes and I do not know the reasons.

I mean I do not claim that no display box ever used this feature because it is kind of one of the most famous printing features, but still, as far as my interaction with cardboard display boxes is concerned, I have only rarely seen any with this option.

You can try this, and I can predict that the results will be awesome – company’s name, product’s name, logo, tagline or just a floral pattern, whichever you fancy will do the job.

Try these tactics to up the game of your wholesale display boxes and results will please you for sure.