CITB - ConstructionSkills CITB - ConstructionSkills Rich Media Banners
CITB - Construction skills wanted to influence 14 - 16 year olds who were at a key stage in their lives when it came to thinking about their futures. We created this recruitment campaign based on the idea 'whatever you're good at in school, you can apply it a career in construction'.
This was an integrated campaign which included online expandable rich media banners, schools posters with QR code call to action and literature.
The campaign was a huge sucess with 317,875 unique visits to the website. Thats a 148% target.
CITB - Construction skills wanted to influence 14 - 16 year olds who were at a key stage in their lives when it came to thinking about their futures. We created this recruitment campaign based on the idea 'whatever you're good at in school, you can apply it a career in construction'.
This was an integrated campaign which included online expandable rich media banners, schools posters with QR code call to action and literature.
The campaign was a huge sucess with 317,875 unique visits to the website. Thats a 148% target.
