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    The challenge was branding not just another existing product but branding an intangible vast entity like Sky. Branding something that has never b… Read More
    The challenge was branding not just another existing product but branding an intangible vast entity like Sky. Branding something that has never been branded before, something too vast to be contained was an enthralling experience. The initial brainstorming included understanding Sky from its core. Looking at it like a collage of multifarious small entities and understanding every aspect behind it. Read Less
    Published:
3rd Semester | National Institute of Design

Time Duration: 4 Weeks

Brief: Naming and Branding Sky

The challenge was branding not just another product but branding an intangible vast entity like Sky. The initial brainstorming included understanding Sky from its core - the science, the mythology, the stories, the metaphors, the sonnets, the appearance, and the history. The name Nirakaar symbolizes the vast, unbounded and shapeless nature of the sky. It is the source of inspiration that we look up to in times of need.