Branding: INVENTION STUDIO
2017
In producing Invention Studio's brand identity, I aimed to reflect the program's intention: bringing about social good through design and engineering.To the left, a lightbulb symbolizes ideation. In conjunction with the right-hand shape, a heart is created: representing Invention Studios's commitment to bettering the world. The overall style is flat, modern and clean.
Invention Studio's palette balances the professional yet playful nature of the program. The inclusion of four secondary colors allows for customizability and contrast within a consistent and pleasing visual system
I designed an additional sub-brand for each Invention Studio sub-team. Though each logo represents its team's respective identity, all of the designs utilize a consistent visual language, to ensure they can be used in conjunction with one another.
