Jeff McAvoy's profile

Summer Camp branding 2015 and 2016

After several years of using a photo grid layout for the covers of the Urban Ecology Center's summer camp program guides, 2015 was the year to shake things up! I created an icon set that was used throughout the program guides, website, social media and camper t-shirts. We stuck with the same icons for 2016 but used them in other ways to help differentiate the two years. 
Above: 2015 and 2016 Summer Camp program guide cover art. 8.5 x 11"
2015 Camper t-shirts. 2016 was a similar design with a different color scheme.
Summer Camp branding 2015 and 2016
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Summer Camp branding 2015 and 2016

Summer Camp branding

Published: