Wunderbar Kids, a chain of preschools across Mumbai and Pune approached us for a complete image overhaul. We were given the task of renaming and rebranding them to convey their teaching philosophy of “Personalized Learning” which helps each child tap into his individual genius.
After many iterations, the name Mindseed was chosen because it was unique and captured their vision. From the beginning the agency and the client were determined to be disruptive and avoid the multitude of clichés this category has, namely: cute fonts, trees and birds, babies or animals; yet needed to be seen as a preschool.
The logo had to also capture the the use of technology in classrooms to impart knowledge and sharing of information regarding the children with the parents. The logo for Mindseed is a Mind tree where the different sizes and colours of each branch represent the unique characteristics of each child, and hence their need for personalised education. The tree, which also represents growth and knowledge, integrates other symbolic representations for knowledge sharing and technology as shown in the document attached.
The Mindseed Logo and brand name was received positively by the existing parents of the school and has helped them create a distinct identity in the preschool learning space.