BEHIND THE INSPIRATION —
"The logo was heavily influenced by Paula Scher's work (The Public Theater's, specifically), full blocks and minimalism. I was pretty hooked on this Netflix documentary, Abstract, at the time — that's when I started to become obsessed with Miss Scher's work too. We have the name but we didn't know how it would look like. By March, after several (actually a lot) studies, we finally got the foundation. This."
WHAT THE LOGO MEANS —
"We kept it black and white because we wanted it to work with anything, and to have this strong, distinct recall while keeping it youthful and fun at the same time. We flipped the first letter and went for a descending execution to represent what the agency is."
ON BEING WHO WE ARE —
"Kook is the low German term for "kitchen", which is a place where you create things."
ON WHAT WE BELIEVE IN —
"To communicate a different perspective on how you view progress and growth — that it's not always from left to right. It can be the other way around, depending on how you look at it. We also wanted to take our stand that small things are instrumental for us to create bigger, impactful things — things that move people to create change that positively affects everyone."
Coincidentally, Kook also meant an 'eccentric/crazy person'. That's icing on the cake, if you'll ask me."
Kook
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Kook

In the beginning of the not-so-cold nights of October 2016, Ged, whom I consider my design mentor, and I was working out a name for this little e Read More
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