Magicfruit Studio's profile

Singapore: Inside Out • 2015

Underlining Singapore’s standing as a UNESCO Creative City of Design, 
Singapore: Inside Out made its debut in 2015 as part of Singapore’s Golden Jubilee celebrations, popping up in four cosmopolitan cities—BeijingLondon and New York City— before returning to Singapore for its final pit stop.

International launch for new creative tourism product and concept evaluation of new Singapore Tourism Board strategy.

A five-day travelling showcase of Singapore's burgeoning contemporary creative scene and the vibrant creative exchange between the two cities. Energetic line-ups programmed specifically for each city; featuring 18 new commissions created by 20 talents, and a glimpse into the creative movement that has taken root in Singapore across a spectrum of fields including architecture, design, fashion, film, food, music, and literary, performing and visual arts.  

Inside the lattice of scaffolding, visitors to Singapore: Inside Out interacted with the exhibits, experienced live musical performances, engaging panel discussions, theatrical encounters, and much more. 
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Credits
Client: Singapore Tourism Board
Creative Director: Randy Chan, Zarch Collaboratives
Art Director: Clara Yee
Creative Producer: Mok Cui Yin
Event Management and Build: Pico Art International
Singapore: Inside Out • 2015
Published:

Singapore: Inside Out • 2015

A multidisciplinary creative traveling showcase inaugurated in lieu of SG50. International launch for new creative tourism product and concept ev Read More

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