Judge me, by my title. Trust me, you’ll be wrong. Try reading between the lines. Or else wait for the end, coming along.

Carl’s Jr. inherits a lot from its legacy of burgers. Right from the way food is handmade to the way it is savored, it has a lot to its credit. And it starts how all great things start with 100% real chicken, served straight on to the table. The brand wanted to communicate this piece of information through a Newspaper Ad in an intriguing manner.

Life is full of stories at Carl’s Jr. This ad is one of those stories. If you want to relish the deliciousness, give this story a reading.