S O F E T C H 2 0 1 6 R E B R A N D
If you work really hard and dream big, it does pay off - literally! In early 2016, I was hired to design a full brand identity for a small business establishment using my original and fairly popular logo of 'So Fetch - Dog Boutique'. I had no expectations for my original concept and definitely didn't expect it to be picked up by anyone but after publishing it back in 2014, I received multiple inquiries and decided to partner with one very keen business owner who had the right eye that matched the initial look and feel of the brand.
The brief was to redesign my original logo into an official brand identity with the purpose of applying clean and consistent design to stationery, packaging accessories, web ads, social media images, and other business collateral. The main concept for the new brand is 'smart dog fashion' - products that are not only stylish and trendy, but also comfortable and of high quality. Instead of introducing So Fetch as a 'Dog Boutique', we replaced the title with 'Cool Dog Stuff', making the brand name more friendly and casual while welcoming a wider audience. Once the new brand identity was established, I was also given the task to design the interface of the online shop. The design for the So Fetch web store is targeted to attract passionate dog owners who have a great sense of style with fashion savvy pets.
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