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O Absurdo, Food Truck / Brand Identity


Resumo / Summary
Projeto de identidade visual 
Esse é um projeto acadêmico em que a proposta era desenvolver uma marca, o seu conceito e sua identidade visual baseada em algum filme, série ou livro favorito. 
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Brand Identity and package design
This is an academic project that challenged the students to develop a brand, its concept and visual identity based on a favorite movie, tv serie or book.




Essa imagem resume tudo. Escolhi a série animada Rick and Morty e hambúrgueres! Depois de vários mapas mentais e brainstorms, pude extrair a essência dos personagens e sua filosofia para construir a marca, que são relacionamentos e existencialismo. Moleza, né? Assim nasceu "O Absurdo"
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So this image summarize everything. I chose Rick and Morty animated serie and hamburguers! After a lot of mind maps and brainstorms, I could extract the essence of the characters and their philosophy for the brand, which were relationship and existentialism. Pretty easy, huh? This was how "O Absurdo" or translating it to "The Absurd" was born. A foodtruck. 
  

 


The Absurd
"In philosophy, "the Absurd" refers to the conflict between the human tendency to seek inherent value and meaning in life, and the human inability to find any in a purposeless, meaningless or chaotic and irrational universe. The universe and the human mind do not each separately cause the Absurd, but rather, the Absurd arises by the contradictory nature of the two existing simultaneously.

As a philosophy, absurdism furthermore explores the fundamental nature of the Absurd and how individuals, once becoming conscious of the Absurd, should respond to it. The absurdist philosopher Albert Camus stated that individuals should embrace the absurd condition of human existence. He then promotes life rich in willful experience."

So what? So that, Rick Sanchez is the most intelligent being alive in the multiverses, an alcoholic and depressed person who only find enjoyment when he's living adventures with his grandson Morty. Therefore, while embracing the Absurd, you find happiness when you're with your loved ones having a good time. And how you do it? Mostly when you're eating something amazingly different with them.



moments + people + place + food = unforgettable experience 

Visual elements of the brand 
Different logos, all usable for diverse finalities. Gradient, negative, monochromatic

 
Package Design and Employee uniform
 

“You can't create experience, you undergo it.” ― Albert Camus



Collages 
The collages are the principals graphic elements, used always (as much as possible, if it fits the situation). Composed by random elements, thinking about the existentialist essence, focusing the young generation and hamburgers. The principal thing is to be meaningless and to play with the elements/harmony


O Absurdo, Food Truck / Brand Identity
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Hannah Nader

O Absurdo, Food Truck / Brand Identity

50
674
4
Published: