Matter Company – Holiday Market Campaign
Matter Company an all-natural skincare company. We worked with them to create a campaign to follow them as they toured across Canada for the Holiday Market season. We used local natural materials to create these typographic & iconic layouts that call to mind the natural flora of the regions that they illustrate.
Behind The Scenes: Cutting and styling the floral typography.
We hand-cut each layout and placed the flowers & plants in gentry by hand to create these lush natural scenes. They were shot with an overhead bounce-flash mixed with natural lighting to create a crisp, bright scene that brought out the tones of the flora.
The Launched Campaign
The campaign launched at the start of November of 2017 and ran through the course of the month.