SPOLETO - BRAND IDENTITY
All the faces of a treasure to be discovered following a path of wellness, culture, and flavors.
Together with the image of stones that show geometrical faces which differs from their surface,
the body copy underlines how, taking Spoleto from different points of view, the visitor can always find excellence.
It doesn’t matter from where you are looking at Spoleto, it will always surprise you.
Project proposal rebranding for the city of Spoleto.
WHY MILESTONE?
Spoleto means separated stone, from the conjunction of the two Greek words "Spao" and "Lithos" (Σπαω-λιθος).
The Flaminia nova, one of the consular Roman roads used to cross the city and the streets were defined by the dregs of milestones. Moreover, Spoleto is a point of reference for culture, food & wine, wellness, and the milestone exactly indicates an important point of reference for those on a path. Therefore, the naming perfectly combines these two elements of national excellence.
Thanks!
