Our identity is made of millions of images, sounds, experiences that we have experienced even before we first see the light. This project focuses on the elements of my cultural identity. When I like a painting, when I listen to an album, when I watch a movie or even like a photo on social networks, it becomes another part of my identity. By replacing the center person on a movie poster, on a CD cover or on an image, I symbolize the fact that it becomes a part of my identity. Thank you to all these great artists and craftsmen.

Project made with Jean Dominique Nogier (photography). 

©Achraf Baznani

©LCA Design (ad)

©Magdiel Lopez

©Giuseppe Mastromatteo

©Gunduz Agayev