MANXIE Visual Identity

慢熹品牌VI

公司介绍

慢熹，一家诞生于成都的年轻文化创意公司。慢熹擅长将文化元素、艺术美感、趣味融于一体，并在此基础上充分考虑文创产品的市场性，开发出市场接受度高的文创产品。团队致力于通过专业的设计、巧妙的构思与天马行空的创意来开发打造兼具审美和实用性的文化创意产品，并力图通过这样的产品，将艺术的美感、文化的深度，带入大众的日常生活，成为其可触摸可使用的一部分。

品牌故事

慢熹诞生于成都，一座将“安逸闲适”、“不急不徐”刻在DNA中却又生机勃勃、飞速发展的城市。慢熹，成都话念起谐音“些”。这种慢，是我们告诫自己，在这座瞬息万变的城市中要不浮躁、不妄动，沉下心来，要有慢工出细活的匠心。慢熹想要用这种“慢条斯理”的生活与工作态度，来打造兼具成都韵味和时尚审美的文化创意品牌，创造真正能给人们带来美好与欢喜的物件。

业务范围

文创产品研发——慢熹原创艺术丝巾

我们以区域课题研究的形式进行文创产品的开发，深入挖掘区域内自然风貌、文化内因、艺术表现，探讨产品设计的趣味性、创新性与多样性，并充分考虑市场需求与导向，研发集文化深度、艺术美感、创意趣味于一体的高市场接受度产品。让文创真正走进大众的日常生活。慢熹艺术丝巾系列与多位艺术家、插画师合作，将艺术作品进行再创作，以我国千年历史的真丝织品为载体，使艺术作品产生纯艺术以外的价值。在帮助艺术家与消费者市场接轨的同时，也让艺术走进大众消费者的日常生活之中，成为可触碰、可感知的美好生活用品。

慢熹定制服务

针对个人与企业客户，慢熹在充分沟通的前提下，了解客户需求，以极高的专业度为客户提供专属定制服务，为客户打造独一无二的符合需求与想象的专属产品。

个人客户：纪念日礼品、婚礼礼品、儿童生日礼品等；

企业客户：活动专属物料、企业伴手礼、企业文化专属用品等

慢熹公益——慢熹小动物救助计划

慢熹团队正积极与成都各方小动物救助机构洽谈，以被救助的小动物为IP，设计相关创意产品，通过产品销售产生的利润，实现动物救助机构自身的盈利，摆脱依赖社会爱心人士捐助的被动局面。

慢熹公益——慢熹传统手工艺调研计划

慢熹创意希望在力所能及的范围内，带给传统手工艺、特别是四川本土有特色却鲜为人关注的手工技艺和物品新的活力。希望通过与手工艺人、非遗技艺传承人的合作，让传统手工艺适应现代市场，获得新生。

MANXIE Visual Identity

Introduction

MANXIE, a young cultural and creative company born in chengdu. We are good at integrating cultural elements, artistic beauty and interest, and on the

basis of this, we can fully consider the marketing of the products and develop products with high market acceptability. Our team is committed to through

the professional design, ingenious conception and fantastical ideas to develop a culture creative products with both aesthetic and practical, and through

such product, to the beauty of the art and cultural depth, into the public's daily life, become a part of it can touch can be used.

The company background

MANXIE was born in Chengdu where is more "easy and comfortable" and "slow and unhurried" , but it is thriving and growing rapidly. XIE is named

from Chengdu dialect. We should keep patient and work slowly and carefully in this rapidly changing city. MANXIE wants to use the "slow" life and

working attitude to build both Chengdu charm and fashion aesthetic culture creative brand, can bring people to create real good and happy thing.

The business scope

Cultural creation

We are in the form of regional research and product development, in-depth excavation area natural style and features, the internal cause of culture, art, interesting, innovative and diversity of product design, and fully consider the market demand and guidance, research and development set of cultural depth, artistic aesthetic feeling, creative interest in the integration of high market acceptance of products. Let cultural creation truly enters the daily life of the public. MANXIE art silk scarves series in collaboration with a number of artists, illustrators, again will be a work of art creation, with one thousand years of history

in our country of real silk fabric as the carrier, make the value beyond pure art works of art. While helping artists to connect with the consumer market, it also allows the art to enter the daily life of the mass consumers and become a good living thing that can be touched and can be perceived.

Custom service

According to individual and corporate clients, after communicating with customers and understanding their needs, we will provide clients with professional degrees and unique exclusive products conform to the requirements and imagination.

Personal clients: memorial day gifts, wedding gifts, children's birthday gifts, etc.

Enterprise customers: exclusive materials of activities, company's hand gifts, the exclusive products of enterprise culture, etc.

The planning of public welfare

Our team is actively and chengdu small animal aid agency talks, small animals in the rescued IP, relevant creative product design, through product sales profit, realizing the animal aid agency's own profit, get rid of the dependence social loving people donate to the passive situation.