Ub.design is an architectural studio based in Moscow, founded by Boris Uborevitch-Borovskiy, an architect and the head of moscow architectural society. Ub.design develops architectural design of urban residential estates, private homes, and public buildings, as well as interior design. The studio is well known for their architectural project of the Sail House and interior design for Multimedia Art Museum.
The new website is designed to be virtually interfaceless, letting the users experience projects of the studio without any interactions. It looks almost like a piece of blank white paper where all of the studio’s photos, and blueprints are visualised. Nothing distracts potential clients from contemplation and reflection. Humble interface elements are sitting just where they need to be. Practically no scrolling is required — the whole website fits into one screen.
The studio works with two types of clients — big corporate and governmental clients, and individuals. Every type of client has their part of the website for themselves. Now the users can see the projects they’re most interested in, while at the same time being subtly informed that the studio is capable of much more.