Create a logo for the "takeaway" cafe. According to customer´s desire, I should create a symbol "penguin with coffee" as an icon of a logotype. To use a black and white scale, as black reflects the color of the coffee and a white color of the cup. Style - minimalism.
A good logo should not be overloaded with unnecessary details. I decided to connect the penguin and a cup of coffee in one character. Smooth moving lines to other objects create an optical illusion and attract the attention of the viewer. From the first look, you can immediately see the penguin with a white tummy, but looking closely, we can find a cup of coffee, which he holds between his paws. Also, the muzzle has a heart shape, which is a symbol of love - love to coffee. Such an effect of optical illusion, the incompleteness of forms keeps the viewer's attention, who remembers the logo and, accordingly, the name of the company.
The name of the company is spelled out in bold type from the family of Sans Serif with rounded corners, friendly and easy to understand. I added a bright warm yellow color. That one is the closest bright color to the color´s shame of coffee. This logo conveys a positive and friendliness to customers.
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