En el marco de BrandCrew, se diseñó la señalética del edificio Laas.
El edificio surge como una unión entre una antigua imprenta y una moderna construcción, de 4 y 11 pisos respectivamente.
En la búsqueda de representar dicha unión, la gráfica optó por ser limpia, concreta y amable, amigable al encuentro del nuevo cruce de universos que representan ambas arquitecturas.
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In the framework of BrandCrew, the signage of the Laas building was designed.
The building rises as the union between an old printing and a modern construction, of 4 and 11 floors respectively.
In the search for the way to represent this union, the graphical choice needed to be clean, concrete and kind, friendly to gather the new crossroads of universes that represent both architectures.
The gathering
of yesterday and today,
of the old and the modern,
of the past and the future,
of parallel universes united in the same plane.
of the old and the modern,
of the past and the future,
of parallel universes united in the same plane.
¡Gracias por mirar!
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Thanks for watching!
