Reinventing Eventing
THE BRIEF
Zoo Group were tasked to take the P² Invitational brand, and reinvent it alongside it's new vision ahead of their milestone of raising $1,000,000 for charity in Canberra, Australia. This would include all event materials on the day, branding, and tournament collateral.
THE STRATEGY
We knew the invitational needed a conceptual basis to elevate it's brand, and show just what the event stands for. This included visually representing the themes through a stylised photoshoot, graphic design, and coordinating the communication plan with the P² team
Awarded Communitas Excellence Award for Community Partnership
Awarded Muse Creative Gold Statuette: Non Profit
CREDITS
Creative Director: Jason Perelson
Senior Art Director: Natalie van der Rijt
Designer: Melissa Bareis
Production Manager: Murray Barton
Photographer: Paul Furness
Account Manager: Suzy Kuo
