WeyFest Community Festival Campaign

This is the eventual branding identity that was chosen for WeyFest Weymouth. The flag and colors are meant to bring a sense of fun, community and unity.

We devised a plan for social media publications that included custom generated imagery, using branding guidelines. We posted on a regular basis about the music & events that would be at WeyFest. We also developed sponsored & volunteer posts.

The posted for WeyFest was part of the promotional outreach program for the Festival. Using branding guidelines, we tried to get a sense of what the festival was about, and what main events and music would be at WeyFest. All while keeping the sense of fun and community alive through the typography, color choices, imagery and composition.

The website was a living and breathing part of the project. We initially developed the site wireframe and layout. With some revisions, we were able to generate a fully functional promotional website for WeyFest in under a month. The tight deadline made for some interesting decision making, but overall it came together and everyone was very happy with the results.

My team designed a multitude of t-shirts for WeyFest patrons to purchase while as the festival, including the main WeyFest logo, a retro design and a few other secondary logo designs we created just for screen printing.

Our team devised an interactive map to use on the website, as well incorporated the map designs into on-premise event maps so people could see where they were and whwere the events were in relation to their current location.

The Weyfest Event Singage we designed included Out of Home Advertising Banners, Events Banners and lawn signs, and the main stage banner amongst others.

Part of the overall campaign included event photography. We directed our staff photographer to capture the people and moments of WeyFest. People enjoying the day, having fun, etc.View More Photos Here »