Pinpoint uses our deep-dive brand discovery process to really dig for what makes a surgeon and practice unique and different. The result is a road map strategy for your visuals and messaging that will guide marketing across every channel.
A GLIMPSE AT THE BRAND DISCOVERY OUTCOME FOR NBPS.
An updated logo was a required new brand asset for the practice. The following studies show highlights of this creative process
FINAL SELECTED LOGO ON NEW, UPDATED STATIONARY SYSTEM
PATIENT TAKE HOME FOLDER PACK
PATIENT PRE-SURGERY WELCOME KIT
PATIENT BROCHURE WITH SKIN CARE MENU INSERT
Pinpoint worked with NBPS's website partner to art direct the refresh of visual and messaging assets on their website.
PATIENT SKIN CARE EVALUATION PLANNER
The practice made a major capital investment in a new Cynosure laser. However, the take-home marketing collateral provided by Cynosure didn't closely match their branded materials. Pinpoint helped to rewrite and redesign the piece to match more closely to the voice and visuals of NBPS.
CYNOSURE LASER BROCHURE
Pinpoint handles all of NBPS's monthly marketing campaigns, including a mobile eblast, print kiosk & social media assets.
SAMPLE MONTHLY CAMPAIGN
One of Pinpoint's special areas of expertise is launching sucessful patient loyalty programs. Below are a sampling of the deliverables for NBPS's new program.
LOYALTY PROGRAM CARD AND PACKAGING
(which we also print and produce!)
LOYALTY PROGRAM OVERVIEW BROCHURE
LOYALTY PROGRAM PROMOTIONAL ASSETS: POSTER, LAUNCH BLAST
TRANSITION STRATEGY FOR MEMBERS IN OLD LOYALTY PROGRAM
Pinpoint is a fully-licensed promotional product resource. We can deliver virtually any branded piece of merchandise for your practice. For NBPS, we've designed and logo'd goodie bags, nail files (shown below), compact mirrors, lip balm balls and writing instruments.
BRANDED DIGITAL ASSETS FOR iPADS, SOCIAL MEDIA COVER PAGES
