The concept behind ‘Get real, get ugly’ is to socially engage the millennial generation with the drinks but also a greater course. It’s a fact that this generation have a strong social conscience and brands have been very successful at targeting this. 

Ugly Drinks as a brand have a relaxed tone of voice which in turn enables itself to speak tothis demographic about sensitive issues. This is a socially aware social media campaign which encourages the millennial generation who are keen for posting images of their idyllic life on Instagram and reaching maximum likes. 

But what if everyone decided to post the truth? Get real, get ugly encourages millennials to post unedited and authentic pictures of themselves and their friends to take away the pressurising stigma of having to have a celebrity like lifestyle and just enjoy the real, ugly parts of being young and having fun. 

Ugly Drinks is teaming up with Papyrus UK to talk about the ugly truth of social media’s affect on Suicude and how we can change this. This will be shared on facebook and instagram.

The concept behind the April Fool’s day social media post for Ugly Drinks is a tongue in cheek joke about reinventing the shape of the can. 

An image of the can has been distorted to give the idea a new can has been created, obviously as this is a silly idea the next images tells the audience it’s just an April Fool’s joke. The final image engages the content with the audience asking them for their April Fool’s plans. 

The social media platform which this piece of content will be posted on is most likely to be Instagram and Twitter. 

The copy, “Happy April Fool’s day! What ugly pranks have you got planned today” will also be tweeted with the image content attached to it.