The impressive KPI list of the the Mate 10 Pro required an innovative and engaging ‘unboxing’ narrative technique, a method that would manage to still inspire and impress the product’s tech-savy market and demonstrate with clarity the exciting new features of the phone.

From scratch we designed, built and rigged characterful robotic arms that led the product launch with an ‘unboxing’ animation, demonstrating to the audience the phone and it’s accessories.