MAGGI ROASTED SESAME CHICKEN NOODLES 2017
MAGGI released it's first new flavour in the MAGGI SELERAKU range ; Roasted Sesame Chicken Noodles in April 2017. MAGGI SELERAKU consists of a new range of noodles inspired by local and homemade dishes but with a delicious twist. To introduce this new range, we launched this by introducing it's first flavour through a 30-sec TVC.
Background
Penangites are loyal to their local cuisine, staunch and firm with the fact that nothing could taste better. Some are even loyal to the point that if another Penangite suggests otherwise, it would result in a huge disappointment and upset, as if they've been betrayed.
Idea
To introduce the new flavour to the Chinese market, we tell a story of two ladies having a conversation regarding wavering loyalties.
TVC
PRINT AD
