The 2018 DODGE CONSTRUCTION OUTLOOK showcased the foundation of Dodge Data & Analytics – its rich market research and intelligence, built on the detailed proprietary Dodge database, covering topics that matter most to the architectural and construction business, including; economic expansion, the energy crisis, transformation trends, government regulations, and the 2017 Construction Outlook.

The visual identity for the 2018 Construction Outlook Conference is an extension of the new Dodge ideology, referencing data intelligence as an important and vibrant entity embedded within the construction industry.

The main identity consists of subsequent parts representing various capabilities and offerings from the company.

The branding was then executed across various channels including print, digital and experiential mediums.