Ad Blocker | Typographical Billboard Parody

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This project that began in late November was based around the idea of creating a collection of typographical billboard signs that would poke fun at the online ad-blocking feature, commonly used to block advertisements on web pages, to make it seem as if the advertisements themselves had been hidden from the public.

This I felt would be a worthy parody, considering the fact that billboard advertisements are traditionally printed in a non-digital format.

As you will see, I decided to keep the included messages short and simple so that the overall verbal tone feels somewhat subtle, in such a way that would make the viewer feel as if there is little debate into why they should be looking at an advertisement in the first place.

For the display mockup, I decided to place the billboard on a road with a desert backdrop to help give the impression that the billboard itself would be the only thing for miles that the viewer would be able read, only to realise that what they could have read has actually been hidden by a “printed ad blocker”.

In effect, I feel this sort of creativity would evoke that of a 50/50 response, due to the fact that some viewers may feel relived to have not been tempted by a product or service that they may have not wanted, where as others may feel that what could have potential benefited them has been covered by an anti-commercial statement.

So, be sure to tell me what you think in the comment section below!

This is a non-commercial project.

*Some imagery has been subject to alteration and editing*

Credits:

Fonts - Marion (Bold)

Imagery - MaxPixel, GraphicBurger

Display Mockup - Kheathrow Graphics

Display Mockups